If your feed hasn't been taken over by Alix Earle yet, prepare yourself — because this 25-year-old is absolutely everywhere right now, and honestly? She's earned it.
The Cover Moment That Changed Everything
Earlier this month, Alix was confirmed as one of the cover stars for the iconic 2026 Sports Illustrated Swimsuit issue — and the internet collectively lost its mind. The New Jersey-born influencer turned skincare entrepreneur has gone from bedroom camera to one of the most coveted slots in fashion history.
"She proved once and for all why she is the queen of the tiny bikini."
But the Sports Illustrated shoot is just the tip of the iceberg. Alix has been quietly building one of the most enviable swimwear wardrobes on the internet, one beach chair at a time.
The Look That Screamed Main Character Energy
Channelling full cowgirl vibes, Alix turned heads in a pale blue metallic two-piece with a paisley-printed triangle top — topped off with a dark brown straw cowboy hat. It shouldn't work. It absolutely works.
Then there's her Coachella moment — a shimmering teal bikini paired with cream cargo trousers, chunky gold jewellery, and black boots in the desert heat. Only Alix Earle could make festival fashion look that effortlessly cool.
The Red Swimsuit Nobody Saw Coming
Paying homage to Pamela Anderson's legendary Baywatch era, Alix slipped into a bright red string bikini that had her followers absolutely spiralling. Simple, bold, and utterly iconic — sometimes less really is more.
Her maroon yacht-day look deserves its own mention too: a monochrome two-piece with a netted maxi skirt, an oversized sun hat, and the kind of effortless glamour that makes you want to book a boat immediately.
The Everyday Looks That Still Stop the Scroll
Not every moment needs a superyacht. Alix proved that in a white two-piece with a gold starfish centrepiece, snapped casually amongst cushions in a garden — minimal accessories, maximum impact.
With millions of loyal followers hanging on her every post, it's clear that Alix Earle isn't just a TikTok star anymore. She's a full-blown style icon — and this summer, she's only just getting started.




