A Second Weekend Nobody Saw Coming

It is one thing to open massive. It is quite another to do it twice. Spider-Man: Brand New Day is on course to gross $143 million in its second weekend at the North American box office — a figure so staggering it would make it only the eighth film in history to clear $100 million in a sophomore frame, and the first Sony picture ever to achieve the feat.

Directed by Destin Daniel Cretton, the Marvel-Sony blockbuster added $43 million on its second Friday alone from 4,487 theatres — higher than tracking had suggested just 24 hours earlier. By Sunday, that running domestic total is expected to hit $653 million, giving the film the highest 10-day gross in the history of the domestic box office, surpassing Avengers: Endgame's previous record of $621.2 million over the same stretch.

Multiple Spider-Man figures in red suits leap and fly across a New York City rooftop with the skyline visible behind them.

The only film with a better second weekend on record is Star Wars: The Force Awakens, which posted a $149.2 million sophomore frame. Brand New Day will fall just short of that record but lands in illustrious company — joining Avengers: Endgame, Avengers: Infinity War, Black Panther and The Avengers as the fifth Marvel title to clear $100 million in weekend two. Sony's previous second-weekend record belonged to 2021's Spider-Man: No Way Home at $84.5 million, a figure Brand New Day has left well behind.

A Global Juggernaut

The speed at which Brand New Day has accumulated its global gross is almost absurd. The film crossed $1 billion worldwide in just six days, becoming the second-fastest film to reach that milestone behind only Avengers: Endgame, which managed it in three. By Wednesday of its second week, it had already overtaken Toy Story 5 — which took from June to collect its $1.067 billion — rocketing past it to $1.155 billion in just seven days. It has also surpassed Avengers: Age of Ultron to become the fifth highest-grossing film in MCU history.

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Premium large format and IMAX screens continue to drive performance, accounting for 33% of the weekend's take — a reminder that audiences are not simply streaming this one at home. They are going out, in enormous numbers, and paying for the biggest screen they can find.

The Rest of the Weekend Tells a Different Story

While Brand New Day rewrites the record books, the wider box office picture is more complicated. Christopher Nolan's The Odyssey holds firm in second place, adding $8.8 million on Friday and tracking toward a $30.5 million weekend — a remarkably modest 40% drop — with its North American total set to reach $460 million. Between them, Spidey and Odysseus are hoovering up the audience, leaving precious little oxygen for anyone else.

Universal's romantic comedy One Night Only, from director Will Gluck, opened in third place with $2.8 million on Friday and is projected to reach $6 million by Sunday — a solid if unspectacular start. The film stars Callum Turner and Monica Barbaro in a premise centred on two romantics who connect on the one night of the year that singles are legally permitted to have sex.

Social media analysis from RelishMix described the film's online chatter as "mixed-negative leaning, dominated by frustration over the marketing rather than the movie itself," with audiences comparing the dystopian dating premise to The Purge and Before Sunrise.

Comparisons to Gluck's breakout hit Anyone But You — which opened to $6 million and then exploded thanks to extraordinary word-of-mouth and a Christmas release window — are perhaps inevitable but arguably unfair. Anyone But You was, as one analyst put it, a unicorn, with its legs supercharged by year-end holiday multiples and exceptional social momentum behind its leads. One Night Only faces a more crowded, more competitive landscape heading into the back end of summer.

Tom Holland and Zendaya stand together smiling at a waterfront event, with boats visible in the background behind a purple barrier.

Searchlight's Super Troopers 3 fared worse, landing in fourth place with $1.7 million on Friday — including $350,000 in previews — and projecting to around $3.9 million for the weekend. That is well below the $15.1 million its 2018 predecessor opened to, a figure significantly boosted by its strategically timed 20 April release date. Critics have not been kind, with the threequel sitting at 47% on Rotten Tomatoes.

For fans of the broader blockbuster landscape, the weekend serves as a stark reminder of what genuine event cinema can do to an entire marketplace. When one film commands this much attention, everything around it becomes peripheral — and right now, Brand New Day is not sharing the spotlight with anyone.