She's barely put a foot wrong all summer — and Bella Hadid is making absolutely sure we're paying attention. The supermodel has been serving look after enviable look, from the sun-drenched decks of Saint-Tropez to a dreamy pink lingerie shoot for her fragrance line, and fans simply cannot get enough.
The Fringe That's Breaking the Internet
It started with a haircut. On 5th June, Hadid took to Instagram to debut a striking new set of shaggy Birkin bangs — and eagle-eyed followers were immediately beside themselves. The layered fringe, paired with a surprising golden-brown hair colour, framed her face effortlessly: the shortest layers brushing just past her eyes, the longest grazing her jawbone. It's the kind of effortlessly undone look that takes considerable effort to actually pull off — and Bella, naturally, pulls it off.
"Wow this hair on you is incredible love you so much icon," gushed fellow model Anastasya Vladymyrovna Vlasenko in the comments — and honestly, who could argue?
Sharp-eyed fans noted Hadid had actually first sported the look back in late February at the Bella Hadid x Miss Sixty launch event in Milan, before seemingly setting it aside. Now those bangs are back in full force, and the internet is firmly here for it.
Of course, Bella is no stranger to a bold hair moment. In 2022, she famously walked the Coperni runway with micro bangs in black while having a dress literally painted onto her body mid-show. Before that, at a Dior dinner during the 2018 Cannes Film Festival, she rocked straight-across baby bangs alongside a sheer red corset dress dripping in diamonds. The woman treats her hair like a mood board — and we're not complaining.
A Very Pretty (and Very Branded) Lounge
The bang reveal didn't come in isolation. The photos were part of a Prada Beauty x Orebella collaboration — a meeting of two very glamorous worlds. In the images, Hadid lounges barefoot on the floor in a blush-pink satin slip dress with delicate white lace trim, scalloped edges, and a sweet floral patch embroidery just below the neckline. A milky-pink manicure completed the look, glinting softly as she walked fans through her get-ready-with-me routine, applying smoky pink eyeshadow and delicate contour — with her dog Beans in tow, naturally.
The campaign sees Hadid using Prada Beauty products — including a rosy blush from a rather inventive wrap-around wrist attachment — alongside products from Orebella, her own fragrance line. It's all very aspirational, all very Bella, and all very effective at making the rest of us feel thoroughly underdressed on our own sofas.
Saint-Tropez Called — and She Answered
Before the lingerie-adjacent beauty shoot, Hadid was busy being equally breathtaking on the French Riviera. Fresh from her Cannes 2025 appearances, the model posted a carousel of yacht photos from Saint-Tropez that sent fans into a frenzy. The star of the show? A steel-blue one-piece by Miyake Design Studio — ridiculously high-cut at the leg, sleeveless in silhouette, and stamped with dark logo text across the front for that retro athletic energy.
Styled with black rectangular sunglasses, loose blonde beach waves, and that particular brand of sun-kissed nonchalance that only models on yachts seem to achieve, Hadid looked every inch the 90s icon her fans have declared her. "Bella in her 90s icon era???" one follower wrote, and honestly, the comparison doesn't feel like a stretch.
Between the fringe reinvention, the dreamy Prada Beauty collaboration, and a Saint-Tropez holiday that belongs in a film, Bella Hadid is firmly in her most compelling era yet — and something tells us she's only just getting started.
