A Perfect Pairing

Calvin Klein has found its ideal partner for its biggest underwear launch of the year. Golden Globe-winning actress, singer and director Teyana Taylor has been unveiled as the face of the brand's new Perfectly Fit Custom Lift Bra, anchoring the Fall 2026 campaign in a collaboration that feels as natural as the bra's signature lightweight construction.

Directed and photographed by Gordon Von Steiner, the campaign moves between intimate, tender moments and high-energy choreography — a deliberate choice to put the product's promise of freedom of movement front and centre. Underscoring it all is Tina Turner's anthem 'The Best', a track that could have been written for Taylor herself.

'I Can Just Be Me'

Taylor, who earned an Academy Award nomination for Best Actress in a Supporting Role earlier this year and front-rowed Chanel's Paris show just days before the Oscars, is no stranger to high-pressure moments that demand both polish and comfort. She brings that lived experience directly into the campaign's message.

'When I feel good in what I'm wearing, you can see it in the way I move. I need something that can keep up with me — whether I'm on a red carpet, performing, running around with my kids or just at home. That's what I love about the Perfectly Fit bra. It gives me the lift and support I want without sacrificing comfort. I can move, I can breathe and I can just be me.'
Two photos: woman in black Calvin Klein bra and thong standing, hand on head; same woman arched back on chair — blue-lit studio backdrop throughout.

It is the kind of quote that could easily read as standard campaign copy — but coming from Taylor, a performer whose physicality has always been central to her artistry, it lands with genuine weight.

What Makes the Bra Different

The Perfectly Fit Custom Lift Bra is positioned as a meaningful update to Calvin Klein's signature everyday bra, engineered for personalised shaping and natural-looking lift through padding that adjusts proportionally by size — more lift in smaller sizes, less in larger ones, ensuring the result looks and feels balanced rather than engineered. Smoothing wings deliver a seamless finish under clothing, and the range offers both underwire and wire-free options to suit different preferences.

A woman in black lingerie reclining on a bed with neutral bedding, looking at the camera.

Taylor wears three styles across the campaign: the Perfectly Fit Custom Lift Demi Bra, the Wirefree Triangle Bra, and the Lace Push Up Bra — a breadth of styles that reinforces the collection's aim to cater to a wide range of body types and occasions.

Calvin Klein's Calculated Move

The choice of Taylor is no accident. Calvin Klein's chief marketing officer Jonathan Bottomley was emphatic about why she was the right fit for the campaign's storytelling ambitions.

'Teyana was the perfect partner to tell that story: she brings an authenticity and creative energy that feels uniquely her, while naturally embodying the confidence and sensuality that have always defined Calvin Klein.'

Bottomley added that the campaign 'builds on our visual identity while keeping our iconic product at the centre' — a neat summation of the brand's broader strategy under PVH Corp chief executive Stefan Larsson, who has made pairing signature product launches with culturally resonant figures a cornerstone of the house's marketing direction.

A woman in black bikini top and bottoms poses with arms raised against a warm-lit interior wall with geometric framing.

Earlier this autumn, pop star Tate McRae and Stranger Things actress Sadie Sink fronted the brand's denim campaign, underscoring Calvin Klein's commitment to a diverse, high-profile roster.

The Perfectly Fit Custom Lift Bra collection is available now across Calvin Klein retail locations and at calvinklein.com.